Not only does the cyberskin game hold lessons for all sorts of online businesses, experts say, but pornography sites have pioneered technical and marketing developments that are at the heart of the business plans of many enterprises that would not be caught dead on the same server."There are a lot of lessons to be had from the online porn's success on the Web," said David Zinman, the vice president for marketing of Adknowledge of Palo Alto, Calif., which charges site owners to gauge how well their online advertisements generate leads and sales. Everything you see here is absolutely FREE to watch. COM team works hard to keep you hard with constant, fresh porno vids posted on a DAILY basis! We've beefed up our porno playground with brand new features that are light years ahead of the so-called competition. (We recommend seeking permission for this from the parent site.) Visitors to your Web address will see the main site as "background" with your group's News in a pop-up window and your News Bar (containing Events and Links) displayed along the bottom of the main site.Readers can view the parent site and your News Bar in one visit.Mark Tiarra, whose online company, the Tiarra Corporation, creates advertisements and strategies for sex-oriented Web sites, said that compared with his clients and their competitors, "the nonadult side of the Web has always been a year behind the curve in marketing strategies." This innovative streak has been shaped by two realities: unlike many other Web businesses, sex sites have a product that people are willing to pay for but that almost anyone can produce. "Unlike major mainstream companies, sex sites had no off-line revenue stream," said Tiarra, who is also president of United Adult Sites, a trade organization of 500 online sex companies."You have to make it on your own." Early on, visiting sex sites meant long downloads and slow video clips, but operators found ways to send large pictures despite narrow bandwidths.
With income essentially based on speed of content flow, Web site designers began writing programs that tweaked technology to make pages and photos load more quickly to grab their share of the market.
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