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This is more of a criticism of the technology currently available than it is of the general idea of internet dating. (2008) argue that this will change as online dating services move towards more experiential methods, such as virtual dates (see: why internet dating is aversive).
There’s only limited data about how well internet dating works and most of this research examined heterosexual daters. (2008) found that 29% of their sample had found serious relationships through internet dating. (2009) found that about 6% of married couples had met online in the UK, 5% in Spain and 9% in Australia.
Although opposites don’t tend to attract, by its nature internet dating does encourage diverse matches.
The authors argue that it is changing the face of marriage by bring together types of people who previously never would have met.
The most frequent offender was weight, with daters either adding or shaving off an average of 5%.
Getting a response online can be a hit-and-miss affair.
An online dating site has gauged the response rate by analysing more than 500,000 initial contacts sent by their members (oktrends, 2009).
Indeed there are now many dating sites aimed at narrower demographics such as sports fans, Jewish people or those with particular medical conditions.
To examine internet dating diversity, Dutton et al.