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On the other hand, white label systems only let you choose what’s available, even if it doesn’t fit your niche 100%.Example: You want Customer support comes in all shapes and colors depending on the company, and the experience reports vary from client to client.White Label (WLD) was started in 2003 by Ross Williams, founder and managing director of web design agency Rawnet.WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.However, if you are considering benefits and want to truly own a site, its content, member database, and revenue – online dating software should be your choice.In short, this is a choice of being CEO of your own website and collecting your own membership base to build revenue upon versus sending traffic to someone else’s database.
The eventual choice between white label and dating software comes down to making a simple decision – If what you need is a quick entry followed by sharing money and traffic – white label can be a solution.
There are also some unusual terms on some websites where they claim they can irrevocably use any information that you have provided to them.
There seems to be no opt-out as to how far this data is shared between related sister companies.
This means that a member who joins on a “general” dating site will appear in the search results of all sites in the same category.
The same approach works for other facets such as Over 50s, Casual and Gay dating.