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Although the study did not determine why relationships that started online were more successful, the reasons may include the strong motivations of online daters, the availability of advance screening, and the sheer volume of opportunities online.

[sources] “These data suggest that the Internet may be altering the dynamics and outcomes of marriage itself,” says the study’s lead author, John Cacioppo, professor of Psychology at the University of Chicago.

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The sheer number of singles who use online dating services has already improved dating prospects. With so many singles online -- 11 percent of the US population as of 2013 to be exact -- the probability of meeting someone and developing a successful relationship has increased.John Gottman, a renown expert on marital stability and relationship success, has discovered that in predicting happy relationships, how couples resolve conflicts and whether they exhibit positive affect towards one another matters most.His research points to interactions, affect and behavior as the indicators of relationship outcomes, rather than searchable traits that these online dating services use for matching.Searchable characteristics consist of those easily taken from a person's profile, such as age, religion, income level and race.What really matters aren't these superficial, surface-level qualities, but rather how two people interact.

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