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Since our tester was a straight woman, her experience with online dating is weighted more toward receiving messages than sending messages.

(According to a study from Ok Cupid, the majority of women don’t send the first message in online dating conversations — but they get great results when they do.) To keep our judgments as objective as possible, we used a rubric to categorize each message: Unfortunately — but perhaps not all that surprisingly — the majority of the messages we received on traditional dating sites were mediocre or downright bad. To send someone a message, both users have to indicate they’re interested by “swiping right” on their profile.

And it’s easy to get started: upload a few snaps from your Facebook profile, add an optional bio, and start swiping through other users in your area.We still got a few bad messages, but the overall quality was better compared to the traditional dating sites we tested.Because none of the platforms we tested were exorbitantly priced, we didn’t weigh cost too heavily when ranking them.In early 2017, Barron’s estimated that Tinder has about 30 million active users and Bumble is close to 10 million.Good online dating profiles are both extremely important and surprisingly hard to find.

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